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The world is advancing and ever changing as great strides in technology shape and redefine our understanding of people and culture. No longer do we look to The Jetsons for our fix of a dreamlike futuristic world of chrome and flying cars, when the endless possibilities for technology are already on our doorstep. With Facebook keeping track of your “likes” and Twitter promoting “trends” it should come as no shock that a British supermarket has recently announced plans to install televisions that literally capture their audience.

Tesco, one of Britain’s leading supermarket chains, is teaming up with Amscreen to develop ‘OptimEyes,” televisions that capture images of the customers and determine their sex and relative age, which will then be used to tailor advertisements to the predominant demographic at any given time.

This recent announcement has raised a number of questions mainly concerning invasion of privacy. But one of the less scrutinized factors in this decision is how are giant televisions looming over the check out line going to affect the visual aspect of the supermarket, and in turn affect the buyer experience?

Imagine, a young woman picking up a few things at the market after a morning run, finding herself checking out an ad for smart water, nutri made bars, or cat food, while she waits in line to purchase a breakfast wrap. In another case, an elderly man may see ads for vitamins and Polident while waiting for his wife to buy groceries.

This tailored experience could be an interesting and effective way for companies to learn more about their clients, and influence buyer purchases. However, large ominous screens capturing snapshots of your face may not seem that inviting to all customers.

For this inventive idea to become a success, Tesco and Amscreen should consider designing an ‘OptimEyes’ that is a little more inconspicuous, or at least visually appealing. The intentions are good, but no one wants to feel like Big Brother is watching them buy Haagen Daz and anti fungal cream.

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Southeastern Products is a full-service industry leader in retail decor, fixtures, design and product display. Our turnkey approach allows us to design and build retail interiors that create loyalty, generate word of mouth, attract customers, and increase sales. We raise the bar in the décor/fixture/marketing space. We educate the retailers that don’t know about us (yet), that providers of this type are not all the same. We are the new generation design-build.

Our mission is to solve our customer’s problem whatever it happens to be, from creative and strategic design to value engineering all the way through manufacturing and installation. We have a passionate and diverse team of professional people here that are driven not by sales and profit margin (but lets not lie, those are necessary for our survival) but by helping you solve your problem and easing your pain.

We are not a company of order takers but a company of collaborators. We understand that there are several hundred, maybe even thousand, companies out there who can take your order and fill it. If that is all you are interested in, then by all means give them a call.

But if you’re looking for a partner who wants to work with you and who will be there with you through thick and thin, someone who will do whatever it takes to make sure your project goes off without a hitch, someone who doesn’t understand the meaning of that’s not our problem, well then give us a call.

Here at Southeastern we love to create and we take great pride in the quality of our craftsmanship. Whether it’s wood fixtures, millwork, or digitally printed signage, we just love being able to create the highest quality “stuff” from piles of raw material.

While all these things pay the bills, it’s more than that. Being able to provide quality products for our customers allows us to invest in new technology and machinery which allows us to do what we really love…play. We can often be found hanging around the shop after hours or on weekends building subbuteo or foosball tables or doing work for local schools and charities (or extreme home makeover, yeah we’ve done that too) because we are not just craftsman, designers and engineers here. At Southeastern we are artists.

When we aren’t out designing mouth-watering interiors for everyone from Whole Foods to Food Lion, we are giving back to our community, see how… (READ MORE)

Alarmed by the cost and number of billable hours that high-priced designers are charging for simple designs? Well that’s rude of them. We know that this is the real deal when it comes to retail design problems, but we also know how to help you! These are the top seven areas retailers will find inflated costs for design procedures that, in all honesty, didn’t really take that long. Give me the e-book now!

Here at Southeastern we know that visual signals hit the brain before any other senses. We also know that colors can influence emotions, actions, and even others around you. Have you ever heard the expression “you are what you eat?” well here we think you are what colors you are wearing, and those colors might be showing off how you subconsciously want others to see you. If its 8:00 a.m. and you are wearing a navy sweatshirt and black pants, you probably don’t want me to bother you with the questions game. But that girl over across the room with the bright yellow blouse on? She might. We know that the way something appears is the first thing that you will notice, and therefore acts as a representative, whether it is clothes on a person or a wall behind a display.

Take a look at the clothes you are wearing right now (if you are wearing clothes) and see what kind of emotion you might be subconsciously emitting.

Even consider how many different combinations you can make using two colors.

Are you wearing a yellow shirt and brown pants? Perhaps you are feeling very energetic today but are also very attached to your roots. Are you wearing an orange shirt and no pants? Well maybe you’re Scottish, in which case you might be wearing a traditional red plaid kilt with that orange shirt, which might tell your friends that you are in a mellow mood but are also passionate.

We consider colors whenever we are designing a space, for instance using green shades in the floral department to give a sense of natural freshness. We know that from color to shape to texture, your experience is dependent on the things around you. Do you think your store could use some design help to make it look as good as a lemonade on the hottest day of the year? Click here to find out more about how we can help!